these keychains are made out of moroccan ribbons called sfifa. originallly they are used for decorating traditional kaftans.
developing from ‘sabra’ to ‘sfifa’ the threads are transformed step by step into keychains. sabra is a textile fibre resembling silk, which is braided into ribbons on the outskirts of marrakesh using an antique machine.
the keychains are produced by zahra from the women’s association al kawtar in marrakesh. together with yoomee the colour and design combinations are developed.
each keychain can be assembled individually, using different links and pendants.
20% of the profit from each keychain is donated to al kawtar.